Radio Quickly Stealing Podcasting From the Original Podcasters
It began as a quirkly phenomenom among individuals who wanted to create their own radio shows for on-demand delivery to users of iPods and mp3 players. But, Podcasting has quickly caught the eye of traditional broadcasters who want “in” on what appears to be a great way to reach new listeners or at least old listeners who somewhere along the way became disenfranchised.
Radio Quickly Stealing Podcasting From the Original Podcasters (About.com Radio)