NBC Chief Mulls Blogs for Top News Anchors
“I don’t know why Brian Williams isn’t blogging right now,” [NBC Universal Television Group President Jeff] Zucker said of the anchor of NBC’s top-rated evening news program who took the helm after veteran journalist Tom Brokaw stepped down in December. “We should be looking for a more interactive component … and be experimenting more.” … U.S. networks can no longer count on a “dinnertime” audience to watch their half-hour news broadcasts at an appointed time every night, given the inroads made by 24-hour cable news channels and the wide availability of breaking reports on the Internet.
NBC Chief Mulls Blogs for Top News Anchors (Washington Post)