Business Blogging on the Rise
The main reason more businesses are blogging is because the tool costs little or nothing to use, which is attractive to businesses with small marketing budgets. Additionally, it is a good way to be heard and stand out from the crowd. “Blogs are a way for you to tell your story over and over again, and do it in a personable way. If you are blogging and your competitor down the street is not, then it can be a competitive advantage,” said Paul Chaney, principal of Radiant Marketing group, a blogging consultant firm focused on small businesses.
Business Blogging on the Rise (Inc.com)