Sirius to offer ‘podcast’ show
Sirius Satellite Radio Inc. is latching onto the “podcasting” phenomenon, launching a show later this month that will feature a daily selection of the increasingly popular do-it-yourself audio programs. The move by Sirius comes just days after Viacom Inc.’s Infinity Broadcasting unit said it would convert a struggling talk radio station in San Francisco to an all-podcast format. The show, which Sirius was expected to formally announce on Monday, will begin broadcasting weekdays on May 13. It will be hosted by Adam Curry, the former MTV personality who helped create the technological tools that allow podcasting to work.
Sirius to offer ‘podcast’ show (Seattle Post-Intelligencer/AP)