Papers Turn to ‘Podcasting’ In Bid to Draw More Readers
Newspapers and magazines such as the Seattle Post-Intelligencer, Philadelphia Daily News, Washington Post and Forbes have started podcasts in recent weeks. Their programming varies widely. Some simply summarize the day’s news, while others aim for more of a radio-show feel with interviews of reporters and newsmakers. A few provide clips from professionally recorded radio programs, but most of the podcasts are low-budget, low-tech affairs hosted by print journalists who often have scant broadcast experience. Some publications want to be ahead of the curve on podcasts because they felt they were behind in embracing Web logs, or blogs — Web sites in which writers discuss topics in a diary form. But, just as with blogs, it is unclear whether podcasts will become a commercial success or help newspapers gain readers.
Papers Turn to ‘Podcasting’ In Bid to Draw More Readers (Wall Street Journal)