Papers Turn to Podcasting
Desperate to reach a more mobile audience, some newspapers are turning to podcasting. A growing number now offer Internet radio programs, sending stories from their pages to iPods and other players. Newspapers have traditionally been slow to adopt new technologies, like the Internet and blogging. Tired of playing catch-up, a small number are now embracing the latest digital media. They’re producing their own Internet radio shows, which are then downloaded and listened to via special subscription software called RSS.