The Paradox of Podcasting
Podcasting has done what no new technology that I’m aware of has ever accomplished: It’s gone mainstream and underground at the same time. I don’t know any other word to use besides “mainstream” when I hear from the White House that President Bush’s radio addresses will be offered via podcast. And I have no other word at my fingertips than “underground” when I read a recent Los Angeles Times opinion piece that suggests that podcasting is the biggest tech craze that most of us have never heard of.
The Paradox of Podcasting (Washington Post)