Podcasting Gold Rush Is On
The podosphere may be virgin terrain for the online world, but already the race is on to figure out whether there’s any real money to be made through the new medium. Consider the vast variety of approaches that have cropped up since Apple’s iTunes upgrade this summer started delivering thousands of new listeners to podcasters who once toiled in obscurity. GrapeRadio podcaster Brian Clark is now gulping down about $1,000 a week from sponsors of his show for wine hobbyists. Grant Baciocco of the fiction serial The Radio Adventures of Dr. Floyd sells show-themed buttons and T-shirts and offers guest-voice roles for $50.
Podcasting Gold Rush Is On (Wired)