The Year of the Podcast
As I scroll through all the choices and listen to more of them than is probably healthy, I’m increasingly confused about what this medium of podcasting really is. An outlet for new talent? An outlet for the painfully untalented? A real threat to traditional broadcasting? A promotional tool for mega-corporations? The biggest waste of bandwidth yet created? Probably all of the above. What it isn’t, at least not yet, is much of a business.
The Year of the Podcast (Slate)