Channel 5 has been looked into by advertising watchdog following broadcasting packagings for a poker application and online casino were run during My Spiral Into Debt Hell, a docu feature which showed a man who scored £ 70000 of gambling debts.
This program that is available to see on the broadcaster’s website along with text: “We meet four people who have each suffered shocking financial disaster”, girt thirteen complaints from viewers who believed that adverts for the Supercasino.com and Rush Poker Mobile were incompatible given the subject of the show.
The docu feature was aired in March. There were some concerns regarding the whole story of city worker Justyn, who the blurb for the program depicted as a city boy who appeared to have the complete life, but he had some secret debts of £ 70000 that finally cost him his career as well as his family.
But after seeing all the complaints, ASA (Advertising Standards Authority) found that Channel 5 had not violated its code of conduct and took no action. It ceased that while the show did show the story of an individual who had financially suffered as a result of the gambling, the subject was anecdotal in nature and did not provide practical advice to vulnerable indebted viewers.
It decided that the advertisements we not really irresponsible, or an unsuitable juxtaposition; and, therefore estimated they were unlikely to cause distress or offence to viewers.